BRAND: Nike and Footy.com

BRIEF: To create a documentary style film showing a competition between the YouTubers Thogden and Thogdad. The aim was to show off the new Nike football gear in action in a fun and engaging way. With Thogden's in built audience ready for new content, the films surprised them with the uplift in quality and the engagement that they had spawned a new series of content for father and son.

RESULT: Both videos have been viewed over 200,000 times on YouTube and a new series will be coming out this year. 

Will produced, directed and edited both of these films.