I'm Will, a freelance creative director, director, writer and producer. I've been bringing stories to life for the last ten years. I've directed and produced everything from global travel campaigns to fashion films, skincare spots and sports ads, always chasing that perfect mix of authenticity, beauty and human connection.

I work with a team of specialised freelancers, from editors at the top of their game to world class cinematographers, colourists, sound mixers and production designers. I take each project from concept all the way through to the final films. I also work to specific briefs.

Someone once told me I was “enthusiastic in everything I do.” At first, I took it as a bit of an insult, fearing I sounded like an excited puppy. Then I realised they were right. That spark, that genuine enthusiasm, is what I bring to every project: energy, curiosity, and a real belief that great things happen when people feel comfortable and inspired.

My work behind the camera stretches beyond brands, too. I write and direct my own short films which have screened at BAFTA and BIFA-qualifying festivals as well as being featured on top industry magazines, websites and streaming on multiple distribution channels.

As a mentee on the Directors UK Inspire Scheme with BAFTA-winner Otto Bathurst, I've learned the filmmaking craft from some of the best in the business.

On set, I'm all about creating a relaxed, open atmosphere where ideas flow freely, laughter happens often, and everyone walks away proud of what they’ve made.

Always up for a new adventure, I work with brands who want to tell stories that feel, the kind of films that make you pause and smile. I work across Bristol, London, the UK and internationally.

FILM FESTIVALS AND AWARDS 

SPECIAL JURY MENTION - Sadler's Wells Dance Digital Film Festival

BAFTA Qualifying Bolton Film Festival - Spiral - Nominated for Best Dance Film 

BIFA Qualifying Brighton Rocks Film Festival - Spiral 

Featured on Promo News and Shots Creative 

Young Arrows Finalist - The Ritual (Shea Creams) & From Seed to Shop (Foxology)

Long List Berlin Commercial Awards - The Ritual 

Streaming on Minute Shorts - Out Of Time 

Directors Notes - Last Drop 

Aesthetica Film Festival - Comedy Selection - Last Drop 

Omeleto - Last Drop 

Here are some of the brands I've worked with:

Contact: w.lineyfilm@gmail.com