This is Will – a storyteller and maker of films. 



Splitting his time between Bristol and London, Will is a freelance director and creative producer who’s been bringing stories to life for over eight years. He’s directed and produced everything from global travel campaigns to fashion films, skincare spots and sports ads — always chasing that perfect mix of authenticity, beauty and human connection.

Someone once told Will he was “enthusiastic in everything he does.” At first, he took it as a bit of an insult - fearing he sounded like an excited puppy. Then he realised — they were right. That spark, that genuine enthusiasm, is what he brings to every project: energy, curiosity, and a real belief that great things happen when people feel comfortable and inspired.

Will’s work behind the camera stretches beyond brands, too. He writes and directs his own short films which have screened at BAFTA and BIFA-qualifying festivals as well as being featured on top industry magazines, websites and streaming on multiple distribution channels.

He also directs for Creative Listening, creating English Language Learning TV Shows that merge storytelling with education. 

As a mentee on the Directors UK Inspire Scheme with BAFTA-winner Otto Bathurst, he’s learned the craft from some of the best in the business.

On set, Will’s all about creating a relaxed, open atmosphere — where ideas flow freely, laughter happens often, and everyone walks away proud of what they’ve made.

Always up for a new adventure, Will collaborates with brands who want to tell stories that feel — the kind of films that make you pause and smile. He works across Bristol, London, the UK and further afield.

FILM FESTIVALS AND AWARDS 

BAFTA Qualifying Bolton Film Festival - Spiral - Nominated for Best Dance Film 

BIFA Qualifying Brighton Rocks Film Festival - Spiral 

Featured on Promo News and Shots Creative 

Young Arrows Finalist - The Ritual (Shea Creams) & From Seed to Shop (Foxology)

Long List Berlin Commercial Awards - The Ritual 

Streaming on Minute Shorts - Out Of Time 

Directors Notes - Last Drop 

Aesthetica Film Festival - Comedy Selection - Last Drop 

Omeleto - Last Drop 

Here are some of the brands Will has worked with:

Contact: w.lineyfilm@gmail.com