BRAND: Shea Creams

BRIEF: Create a 30 second spot that shows off the how this cream can be used by anybody.

The spot is an expression of dance. It shows how dance can overcome a bad day. It is also a meditation on being yourself in those moments alone and the rituals we all have to overcome anxiety or simply put a smile on our face. Subverting stereotype in the casting, the spot did very well and was selected at the Young Arrows, Porsche Awards and a RAW selection for the Berlin Commercial Awards. 

Writer and Director.